Visual

This visual image is from my second book review, and pertains to some of the statistical evidence from that source that has to do with how athletics increases exposure for a university.

1995 was a year of tremendous football success for Northwestern University, because their football team reached the Rose Bowl.  Northwestern saw a tremendous spike in newspaper mentions in 1995.  Newspaper mentions were the mechanism used to measure exposure.  In 1995, Northwestern's newspaper mentions jumped by 185%

Western Kentucky University in a year of no noteworthy or noble athletic success only averaged 2 or 3 newspaper mentions per year among the eight leading newspapers used in this study.  In 1992 and 1993 both men's and women's basketball teams had noteworthy success.  In 1992, WKU had 30 newspaper mentions, and 13 in 1993.