My argument is that college sports are beneficial to universities. Most, if not all, colleges lose money on their athletic programs. For this reason many people believe that athletic programs should be abolished, because in their view that money should be put into academics. I hope to show that athletic programs are worth their expenses, because Div-1a sports and big time programs allow universities to increase their exposure and publicity. This allows the university to build a brand image based off of their sports programs. The positive brand image that results from sports programs increases the perceived value in the minds of consumers and the public.
Research related to my case:
https://www.rulill.rutgers.edu/illiad/RULILL/illiad.dll?SessionID=C201300289S&Action=10&Form=75&Value=303593
https://www.rulill.rutgers.edu/illiad/RULILL/illiad.dll?SessionID=C201300289S&Action=10&Form=75&Value=304069
https://www.rulill.rutgers.edu/illiad/RULILL/illiad.dll?SessionID=C201300289S&Action=10&Form=75&Value=307201
You make an interesting argument stating how sports may potentially pay for themselves. One has to be honest however and acknowledge whether or not their team is drawing enough revenue to be continued. A poor performing team will not have as much enthusiasm in the program and money may potentially be lost as a result. You can shape a very good paper around your concept of "building a brand image based off of their sports programs".
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